Showing posts with label The Drudge Report. Show all posts
Showing posts with label The Drudge Report. Show all posts

Tuesday, May 22, 2012

Go Ahead, Make Fun Of The Drudge Report -- But We All Desperately Need It


UPDATE: A good day for The Wrap, as this story about Paul Thomas Anderson and Tom Cruise got Drudge's attention as well.

Always fun to see the power of the Drudge Report. Today’s example, a general ratings story about CNN's shocking decline, is a perfect lesson in why he’s hugely important to metrics and, therefore, advertising. Even though THR has the exact same story, Deadline was “chosen” to be linked … and now Nikki gets the audience and the comments. And who knows why one gets chosen over the other: maybe Deadline posted first, maybe they alerted him first. But the aggregator is all about trust and relationships, and he knows that Nikki’s site is a news factory. Which poses the question: What is the Drudge pecking order among the trades?