Saturday, June 2, 2012

BOX OFFICE CIRCUS: 'Snow White And The Huntsman'


UPDATE: Variety posted their morning box office story at 8:35. The Wrap posted at 8:36. THR went with theirs at 8:56.


AS OF 8:00 A.M.: Nikki updated her box office story this morning at 7:10 with a full writethrough, and she has a definite number in the headline: $55.8 million. Whatever the final tally turns out to be, she’s got something specific this early, which is what I look for when I log on and seek out box office numbers on Saturday morning. As of right now, THR’s box office story is still the one from yesterday afternoon (!) and just has a guess-timate range ($48-$52 million). Variety’s post is also yesterday’s late-in-the-day report. It has a higher range…but still just a range. Nothing specific. The Wrap has a story about midgets.

1 comment:

  1. Ms. Fools: There's a school of box office reporting thought that believes that if you get the estimates up for Friday early rather than wait around for baked numbers on Saturday morning, you've won. A range can usually tell you what you need to know about how a movie is doing. But you already know that from your time as a lower ranking editor listening enviously to upper staff brag about their Cannes travels. What trade was it you worked for again? And how much actual reporting have you ever done?

    ReplyDelete