Embargoes Are Destroying You ... Don't You See That?

Work together on this one, folks. Because today should be a watershed moment. 

I will NEVER pick on a publication for breaking an embargo. 

Let me clarify ... if a journalist promised to abide by one and then blindsided the source, then that's a major problem.

But let's talk about the very nature of embargoes in the first place. 

I will not chastise Variety for the Toronto snafu this morning. Because it wasn’t a snafu. You actually get an "attaboy" from me. Maybe not in execution, but certainly in results.

Now, everyone will harp on me. “You don’t know how it works.” Or … “easy to preach, but let’s see YOU do it.”

Blah, blah, blah. Trade journalism has become the bizarro world. Everything is opposite. The news reporters are supposed to dictate the rules. Not the news creators. But look around, and it’s such a joke, because it's NOT what the profession is supposed to signify. Competing reviews are being sent out together -- because studios have told them what time is OK. Rival journalists are conspiring to appease TV showrunners by breaking news in unison. It’s actually horrifying. (The same kind of thing happened last night. IMAX numbers showed a record for "The Dark Knight Rises," but the company apparently didn't want any mention of it... while some people apparently acquiesced, Variety had it right.)

Bravo To The L.A. Times For This One About Flops And Budgets And Blockbusters And Haves And Have-Nots

Specifics, data, on-the-record quotes, point-of-view, perspective and rational thought. From Steven Zeitchik and Amy Kaufman. I like this.

Breaking News Scorecard: Aurora News Needs Urgency And Updates...So How's Everyone Doing?

4:07 UPDATE:

Variety has redesigned their homepage (for good?) to add some weight to the events. The new look suits them.

2:00 p.m. UPDATE: 

THR ... 22 stories

Deadline ... 19 stories

The Wrap ... 13 stories

Variety ... 7 stories

NOON: I'll talk quality later, but in the meantime, the Aurora tragedy gives outlets -- even entertainment ones -- a chance to do what they all claim to do best: fast journalism. So alongside all the chatter is the very real business of news ... so do what these numbers whatever you wish. (Standard box office stories are not included unless they have been reworked with appropriate news relating to the shooting.)

Based on what I easily saw at noon sharp, here's the tally (if I am wrong, let me know...some of the stories are tucked away):

Deadline ... 19 stories
THR ... 18 stories
The Wrap ... 10 stories
Variety ... 2 stories

'The Dark Knight Rises': Variety And The Hollywood Reporter Have The Earliest Reviews Among All Newspapers -- So Why Can't They Find A Way To Monetize That Going Forward?

Let's say there are 650 companies that do the same thing -- they all sell widgets. But two of them have a widget nobody else has. Pretty great, right? It's only natural that those two companies would be in a terrific position ... pushing, selling and marketing those special widgets in order to get more customers/make more money...you would think.

That's the case we have with THR and Variety, but in an industry in dire need of capital-driven ideas, they don't seem to know how to sell their special widgets. Or want to.

If Variety Really Does Land In The Hands Of Jay Penske Or Sharon Waxman...

Per this New York Post item, which is pegged to Ron Burkle, do you realize how sweet this would be for Jay/Nikki and Sharon. Not just from a "new editorial toy" perspective, but from a revenge perch? They would be soooooooo happy to show the world that they conquered and vanquished a hallowed, old media brand as storied as Variety. So they would go soooooooo out of their way to show the current staff that their way is the best and only way. And that Variety’s traditional methods of gathering, distributing, paying for, cultivating, breaking and caring for news are exactly what led to a) the sale in the first place; b) the price dropping so steeply over the past few years; c) its recent staff purges; and d) dwindling marketshare. And what, exactly, is their way? 

Nobody Does It Better: Another Unique THR, Esq. Exclusive

Separation, separation, separation.

Go ahead - keep writing your "stories" based on releases that every one else gets. Keep writing your box office reports with the same numbers and the same points as your competitors. (Except for you, Nikki).

But for newsy, relevant, nasty, interesting nuggets that nobody else gets and everyone reads, The Hollywood Reporter's legal blog is da bomb. And here's proof. Again.

The Wrap, Co-Founded By Howard Schultz, Writes Nice Item About Howard Schultz Without Saying In The Piece That Howard Schultz Is Co-Founder Of The Wrap

Got that? On its ABOUT US page, The Wrap says it was "...co-founded by Starbucks CEO Howard Schultz." So just remember that when you read this. (Sorry I was late on this one.)

Andy Griffith's Friend Was Absolutely Correct...

UPDATE: Headline is normal now. Yes, he died. Smart friend.

EARLIER: Either something must be wrong with The Wrap's news carousel...or everyone over there is taking a nap. Because although they've already posted tribute stories like this and this (by 10:38), they still have the king of unconfirmed headlines leading the site (above).

Dottie Mattison Replaces Richard Beckman At Prometheus; And What's Beckman's Real Legacy At THR?

2ND UPDATE: OK -- looks like they decided to push the Dottie Mattison news out for real this time...the story is here.


UPDATE: This Adweek link was a story about Guggenheim Partners suit Dottie Mattison replacing Beckman....now the item is gone. Here's the original Google find:

EARLIER: Beckman was a favorite punching bag of journalists, Manhattanites and Hollywood insiders everywhere. And obviously, his departure doesn't really effect THR, as it's Janice Min's baby, and he had already moved on to something called "brand management" of Prometheus.

But can we say his tenure was at least semi-successful? Why not? He was the one who brought Min to the party. And THR's print issue looks great. More importantly, the Website has done what nobody thought it could do … mainly, become a top-tier breaking news organization.

Or do we say he was a jerky failure? His personality was abrasive, his handpicked Adweek chief Michael Wolff left in October, he ceded daily control of Prometheus a while ago, he was a notoriously difficult guy, and he didn’t blend well with Jimmy Finkelstein. And as for THR proper, he projected the megawrong vibe for a Hollywood news org that needed something else more in tune with the town.