UPDATE: Variety posted their morning box office story at 8:35. The Wrap posted at 8:36. THR went with theirs at 8:56.
AS OF 8:00 A.M.: Nikki updated her box office story this morning at 7:10 with a full writethrough, and she has a definite number in the headline: $55.8 million. Whatever the final tally turns out to be, she’s got something specific this early, which is what I look for when I log on and seek out box office numbers on Saturday morning. As of right now, THR’s box office story is still the one from yesterday afternoon (!) and just has a guess-timate range ($48-$52 million). Variety’s post is also yesterday’s late-in-the-day report. It has a higher range…but still just a range. Nothing specific. The Wrap has a story about midgets.
AS OF 8:00 A.M.: Nikki updated her box office story this morning at 7:10 with a full writethrough, and she has a definite number in the headline: $55.8 million. Whatever the final tally turns out to be, she’s got something specific this early, which is what I look for when I log on and seek out box office numbers on Saturday morning. As of right now, THR’s box office story is still the one from yesterday afternoon (!) and just has a guess-timate range ($48-$52 million). Variety’s post is also yesterday’s late-in-the-day report. It has a higher range…but still just a range. Nothing specific. The Wrap has a story about midgets.
Ms. Fools: There's a school of box office reporting thought that believes that if you get the estimates up for Friday early rather than wait around for baked numbers on Saturday morning, you've won. A range can usually tell you what you need to know about how a movie is doing. But you already know that from your time as a lower ranking editor listening enviously to upper staff brag about their Cannes travels. What trade was it you worked for again? And how much actual reporting have you ever done?
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