Monday, June 4, 2012

Diamond Jubilee: Some Non-Industry Events Are Worth Major Coverage (Not Just Ratings Stories)


The “we don’t cover that” excuse can’t really be used anymore. Especially since THR covers alcohol and The Wrap covers cougars. And yes, Deadline and Variety are certainly better at defining and delivering to their core audience. But the Queen's Diamond Jubilee concert had everything: A-list performers, a red carpet, pageantry, international appeal. It was an amazing night by the looks of it. So I’m curious as to why something so obviously meant for the entertainment age would have no appeal as a streamed event (if possible) -- or a heavily hyped and covered (besides ratings) homepage element. (So far, I see THR did have this and Variety posted this small V Page item about Brits in L.A.). London is an important hub for the trades. There are staffs, subscribers, readers and industry folks aplenty. And like I said…”we don’t cover that” doesn’t mean what it used to. This wasn’t a monster truck rally.  

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