Anatomy Of A Press Release: Oscar's Outdoor Series

UPDATE: Variety FINALLY got around to posting the news at 12:14 and some analysis on Jon Weisman's The Vote blog at 12:42. Wow. A full staff couldn't get to it until an hour later.

EARLIER: Once again, it’s so obvious why certrain trades are on fire and others are dying. Deadline posted the Oscar press release this morning at 11:15 a.m. Annoying to some, but whatever -- I like just seeing the straight release without some journalist trying to get credit for something they simply rewrote. But not soon after —at 11:50 – Pete Hammond weighed in with opinion. The way newsgathering should be. The news…then right away, some kind of analysis. The Hollywood Reporter basically just rewrote the release while neither Variety nor The Wrap, meanwhile, had anything by 12:10.