BOX OFFICE CIRCUS: Nikki Finke Dominates, While Everyone Else Writes For 3rd Graders

'The Avengers' is a perfect movie to prove the point. Say what you want about the Finkester, but her B.O. posts are just great. This has always been the difficult thing for other Hollywood journalists to grasp; they hate her so much, they make fun of her so often. And they doubt her agenda. But she simply kicks everyone’s ass when it comes to this kind of reporting. Always has. The words, the presentation, the updates, the selected images … everything makes Deadline’s weekly report read-worthy. The point, fellow tradies, is that supposed “expert” publications like Variety and The Hollywood Reporter write box office reports as if they are entries in a journalism class project. Same with The Wrap...even moreso (with journeyman editor Todd Cunningham writing them now?). Boring, tedious, unexciting, robotic. Nothing very noteworthy at all besides the numbers, which are now obtainable everywhere. But as for Nikki – there’s just something about HOW she writes them that makes her pieces pop. Sorry, gang…if you want to throw grenades her way…make sure you send her flowers for the stuff she simply does better than you.