Whenever people start talking about what should or shouldn't be covered by the trades, I want to jam a fork in my gums. Because I've always said that, like herpes, you know it when you see it. So it's become terribly annoying -- sad, in a way -- to see stubborn editorial decisions from on high lead to a mishmash of news that waters down some of these publications' brands, and in some cases, has destroyed them. Now granted, everyone had to regroup after trade journalism went into the bidet (business-wise)...but wasn't that the time to cement an identity? Today's main culprits are The Wrap and The Hollywood Reporter, who mix Cannes and Upfront news with this and this. Garbage items. May I ask, why? Take "traffic boost" out of the potential answer pool...and ask yourself if these are the stories that will help you evolve moving forward. So here's a challenge: take a fucking stand. Stop covering everything that has a celebrity's name attached. Revisit your legacy and build it out. Variety ALMOST did that -- they made a decision to stick to what they are good at. But other things got in their way...which is a post for another day. Peace out.
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