Thursday, May 17, 2012

UPDATED...BOX OFFICE CIRCUS: 'The Dictator' And The Case Of The Headline Switcheroo


UPDATE: This is pretty amazing, actually. I don't need to offer any opinion. The facts are the facts. More details below...

At 1:11 a.m., The Hollywood Reporter sent out their box office alert, and this was the headline (their article headline didn't have the word SOLID in it; this was the alert headline):

SACHA BARON COHEN'S 'DICTATOR' SCORES SOLID 
$4.5 MILLION ON WEDNESDAY

Then Nikki posted a story at 2:00 a.m. (doesn't anyone sleep?). Anyway - here's the headline:


The Hollywood Reporter sent out another alert, this time at 8:18 a.m., and the headline was this:

'THE DICTATOR' OPENS TO SOFT $4.2 MILLION DOMESTICALLY, 
BRIGHTER OVERSEAS


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