'The Great Gatsby' Trailer: Who Had It First?

Well, well -- not one day after my post decrying the lack of urgency surrounding trailers, everyone seemed to hop to it this time, going nuts for Leonardo DiCaprio, Baz Luhrmann and a lot of rich white people who smoke. It looks overproduced, beautiful and set piece-y. But surely, the important question is...who had it first?


Variety went at 5:07 p.m.
The Wrap sang at 5:19.
The Hollywood Reporter jumped at 5:53.
Deadline posted at 6:10.